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Kassia Binkowski
Kassia is a creative who specializes in storytelling for social change. With a background in the nonprofit industry, she combines her knowledge of funding trends, power dynamics, & cultural sensitivities to create content for strategic communications. Through writing, photography, videography and design Kassia supports social impact organizations from Colorado to Kathmandu.
Benjamin Sanders
Ben Sanders is a veteran technologist with over 20 years of software development and programming experience. His many skills include ROI-based data analytics solutions, SEO/SEM, app and web development, and digital marketing & advertising strategies. He has previously served as a technology director at JP Morgan-Chase, Ogilvy & Mather, and Omnicom.
Michael Quanci
Michael has been working for nearly two decades inside large advertising agencies as well as small design boutiques where he cultivated a distinctive design aesthetic that integrates his study of 3-dimensional objects with his intuitive understanding of object placement within 2-dimensional space. He has worked on projects as varied as exhibition design, print collateral and social media.
Deb Trevino
Deb has been delivering stand-out communications for corporations and non-profits for over 25 years. She has ghost-written major media op-eds, high-profile speeches and executive blogs. Deb most recently served as Director of Corporate Communications for Seattle-based Starbucks, where she led story-telling and reputation management efforts for the company and its senior leadership team.
Janelle Sorensen
Janelle is a seasoned environmental health advocate, communications ninja, brand strategist, and social good junkie. For over 15 years, she has been working with groups across the country ranging from progressive brands and nonprofit organizations to school districts and government offices. She was formerly the Chief Communications Officer for Healthy Child Healthy World.
41% of consumers rely on news media to gauge whether a company is socially responsible.8
71% of consumers report being confused by the message companies use to talk about their efforts and impacts.7
93% of consumers want to know what companies are doing to make the world a better place.6
75% of U.S. consumers say they would donate, volunteer and tell friends and family about a company’s social impact efforts if given the opportunity.4
90% of U.S. consumers would be more loyal to companies that back causes.5
50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services.3
91% of U.S. consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.2
86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.1
Glenn Turner
(917) 817-3396
Shayna Samuels
(718) 541-4785
Campaign Strategy
Based on what will be most buzzworthy, feasible and impactful, we determine the best tactics, messages, materials, timing and mediums to further our clients’ short- and long-term goals. And we’re nimble enough to adapt to changing needs along the way.
Trainings
Ripple's trainings are designed to increase our clients' communications capacities. They include how to: identify newsworthy opportunities; stay on message; write a press release; integrate social and traditional media campaigns; pitch a reporter; and more.
Press Events
Press conferences, teleconferences, webinars, editorial board meetings, press luncheons, paper releases and Twitter parties are some examples of events we organize. We strategically select what makes the most sense for any given project to maximize the success of a campaign.
Media Relations
Ripple has generated thousands of TV, print, radio and online stories on behalf of clients. We have trusted relationships with the media and make sure each pitch is armed with timely hooks, reliable background materials, compelling visuals, and well-trained spokespeople.
Content Marketing
From reports, white papers and blog posts to videos, infographics and apps, we conceptualize and develop compelling content and then effectively distribute it to target audiences. We also write press releases, op-eds, FAQ's and other background materials for reporters.
Audits & Plans
We review current communications materials plus traditional and social media strategies to determine what's working and what can be improved. Based on interviews with key staff, upcoming projects, goals, and priorities, we create a plan for how to move forward.
What We Do
We develop media campaigns that force target audiences to pay attention by skillfully applying PR, content and cause marketing strategies. We take advantage of the myriad of tools and platforms available today to raise public awareness, drive engagements and motivate people to take action.
Who We Are
We are a team of communications experts who understand how the media can be used as a tool for social change. We have conceptualized, strategized and executed dozens of high profile campaigns that have led to changes in consumer awareness, corporate behavior and legislation.
Useful Support
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Smart Admin
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Eco Friendly
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Shayna Samuels
Glenn Turner
From The Blog
Breast Cancer Prevention
Ripple was approached by Breast Cancer Prevention Partners (BCPP) to raise awareness about a toxic chemical used to make IV bags and tubing used in hospitals nationwide, despite known links to breast, liver, lung, and testicular cancers. The chemical, DEHP, leaches out of the plastic into medication and other fluids being infused into the bloodstream of patients.
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Fossil Free Japan
Ripple had the honor of working with Fossil Free Japan, an international coalition of civil society organizations working to end Japan’s overseas finance for fossil fuels.When the former Japanese Prime Minister visited the United States we used the opportunity to write and publish this high-profile op-ed in Newsweek on behalf of the coalition.
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Technology for the Climate
SkyTruth is a nonprofit conservation technology organization that uses AI, satellite imagery and other global data to make invisible environmental problems not only visible, but actionable. Ripple helped SkyTruth launch Cerulean, the first free, publicly available platform that tracks oil spills in the ocean and their potential sources, leaving polluters nowhere to hide.
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Keeping Frontline Communities Safe
Strengthening this one rule could keep frontline communities safe from their toxic neighbors. With the agency reviewing its “chemical disaster rule,” the time has come for stronger regulations to protect those living in the shadow of industrial facilities.
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