• Media Campaigns
    Social Impact

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  • #RAKWeek #Pledge2BeKind

    Random Acts of Kindness Goes Viral

    This campaign was the top trending story on Twitter with 170,000 tweets in one day!

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    Random Acts of Kindness Goes Viral
  • Case Study:

    Toxic Toys

    This campaign we ran with The Ecology Center ignited a media firestorm and led to a change in federal chemicals policy.

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    Serving While Sick

    Katie Couric joined the New York Times, Washington Post and many others in featuring this first-of-its-kind report.

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  • Ripple's 10th Anniversary Report!

    It's more than 140 characters, but it's worth it.

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    Ripple's 10th Anniversary Report!
  • Ripple CSR

    Helping to promote your brand's social mission or CSR initiative.

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    Greenpeace Likes Facebook

    Facebook and Greenpeace made international headlines after announcing a new green energy initiative publicized by Ripple.

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    Greenpeace Likes Facebook

    BPA on U.S. Currency

    Ripple generated massive media coverage for this report including hundreds of TV stories and a FRONT PAGE story in the San Francisco Chronicle.

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    Communities In Schools

    Ripple teamed up with Academy Award-winning filmmaker Errol Morris and Communities In Schools on a campaign to raise awareness about why kids drop out of school.

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    Higher Education & Social Change

    Ripple developed story ideas based on IFP’s goals, inspiring alumni, and country priorities.

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    Higher Education & Social Change

Why Ripple?

Ripple Strategies is a full-service communications agency that designs and implements media campaigns to accelerate positive social change.

Our proven creative strategies consistently deliver your key messages to your target audiences.

What We Do

We develop media campaigns that force target audiences to pay attention by skillfully applying PR, content and cause marketing strategies. We take advantage of the myriad of tools and platforms available today to raise public awareness, drive engagements and motivate people to take action.

Who We Are

We are a team of communications experts who understand how the media can be used as a tool for social change. We have conceptualized, strategized and executed dozens of high profile campaigns that have led to changes in consumer awareness, corporate behavior and legislation.

Recent Social Change Campaigns

New Affordable Housing Partnership

Lack of affordable housing is an urgent problem in our nation. As tens of millions of people face eviction, Ripple is proud to have promoted a new partnership to assist low-income families and communities of color who are being disproportionately impacted by the current affordable housing crisis.

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How to Find Your Corporate Purpose

Ripple client Give To Get helps companies define and act on their unique social purpose. They normally work behind-the-scenes, but hired us to elevate their public profile. We identified “hot topics” on their behalf, and then ghost-wrote and placed several articles under their CEO’s byline.

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Sustainable Electronics

TCO Certified is the world’s most comprehensive sustainability certification for IT products, helping companies reduce risk and take steps toward social and environmental responsibility. They often work behind-the-scenes, but hired Ripple to promote their expertise via thought leadership.

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Action Against Hunger

Action Against Hunger (AAH) is an international NGO with aid workers in over 40 countries. Their mission is to prevent childhood death from malnutrition, but they are now also combating COVID-19 in the world’s most vulnerable communities. We spend a lot of time “story mining” with their experts...

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Victory for the Future of Public Lands

Ripple worked for many years with Hispanics Enjoying Camping, Hunting and the Outdoors (HECHO) on urging federal legislators to permanently authorize the Land & Water Conservation Fund (LWCF) - America’s most important program for protecting parks, wildlife refuges, and recreation areas for over 50 years.

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College Board Controversy

The College Board recently changed Advanced Placement (AP) exam registration policies. Instead of students registering in March - just two months before the high-stakes exam in May - they are now requiring November registrations, well before students know whether or not they will be ready.

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Sustainable Oceans Accelerator

The ocean produces 50% of our oxygen, is the primary source of food for 3.5 billion people, controls global weather patterns and is the planet’s largest ecosystem with tremendous biodiversity. All of this is currently threatened by marine pollution, ocean acidification, unsustainable fishing and habitat destruction.

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Probation and Parole Reform

Ripple partnered with Columbia University’s Justice Lab, Van Jones' #CUT50 and the Katal Center for Health, Equity and Justice to release two new reports looking at probation and parole as key drivers of mass incarceration with minimal benefit to public safety or individual rehabilitation.

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Spiritual Activism

Breathe 11:11 - An Experiment in Spiritual Activism

Ripple was inspired to create more positivity and hope in today’s turbulent world, so we created a global spiritual activism campaign called Breathe 11:11.

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Joan Dassin

Executive Director / Ford Foundation IFP

"At a time when media coverage focuses mostly on conflict and violence, Ripple used their contacts effectively to help IFP spread its positive message about linking higher education and social change. Working closely and effectively with our communications teams, Ripple was able to synthesize a lot of information into clear and appealing press materials. They were great collaborators and helped us set and reach achievable goals for press coverage. Working with Ripple Strategies gave a terrific boost to our media outreach and coverage."

John Horning

Executive Director / WildEarth Guardians

"I appreciate all the help and guidance you’ve provided to us. Our organizational profile and the work of our Climate & Energy program are much higher as a result of your engagement. Thank you."

Margie Kelly

Media Relations Director / Campaign for Safe Cosmetics

"Ripple is the best PR firm around! They really helped put the issue of toxic chemicals on the map. Ripple constantly came up with new ideas and creative ways to generate press, while successfully managing the politics of a coalition with nearly 300 groups. They work really hard and don’t stop until they get the results they are looking for."

Ethan Nadelmann

Executive Director / Drug Policy Alliance

"I have known the founders of Ripple Strategies for a long time, and they continue to surprise and impress me with their ability to raise public awareness about important issues."

Andrew Behar

CEO / As You Sow

"Ripple was very easy to work with and coordinated seamlessly with our internal communications staff. They created synergies with us to achieve results far beyond our expectations. Their media strategy complimented our organizational goals and added tremendous momentum to our efforts. We are looking forward to working with them again!"

Jeanne Rizzo

President & CEO / Breast Cancer Fund

"Thank you to Ripple for generating a media blitz about our study on BPA in food packaging. We were thrilled to be on the front page of the San Francisco Chronicle and on ABC World News with Diane Sawyer. Their team skillfully coordinated multiple stakeholders, helped create excellent background materials and reached out to their long-time press contacts. We are so grateful for the amazing work!"

Shana Ortman

former U.S. Coordinator / International Campaign for Justice in Bhopal

"Ripple publicized the 20th and 25th anniversaries of the Bhopal chemical disaster, which both received massive amounts of national and international media attention. We are so grateful to them for helping us keep this issue in public awareness."

Jeff Gearhart

Research Director / Ecology Center

"Thanks to Ripple Strategies we’ve had over 30 million page views at HealthyStuff.org! They have conducted more than 10 media campaigns on our behalf and each one is more successful than the last."

Saru Jayaraman

Executive Director / Restaurant Opportunities Centers United

"Ripple Strategies was tremendously successful in helping us place stories in prominent media outlets such as the Washington Post, CBS Evening News, and many more. They helped us develop a media strategy and then successfully implemented it, with significant impact!"

Jim Turner

Chairman of the Board / Citizens For Health

"Ripple Strategies provides powerful communications support for our public and consumer interest campaigns. They offer informed dialogue with constituencies and bring a deep personal commitment to the work they promote."

Michael Shellenberger

President / Breakthrough Institute

"Ripple brings passion, hard work, and acumen to everything they do — you want them on your team."

Beverly Thorpe

International Director / Clean Production Action

"Clean Production Action has hired Ripple several times to update our materials and release new reports. They are an energetic and positive addition to our team. We always enjoy working with them and are consistently pleased with their results."

Let Ripple Help You Make A Difference

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