Since 2003, Ripple has been helping our clients harness the power of the media to achieve their goals and promote positive social change. This isn’t just our job. We genuinely care about our client’s work and their visions for the greater good. We are relentless about getting the word out – and don’t just generate attention for the sake of it.
Our campaigns inspire action and deliver results – whether it’s helping to pass legislation, raising awareness about important social issues or sparking demand for an innovative, sustainable product.
Today’s media landscape can be intimidating and overwhelming. At the same time, there is tremendous opportunity to speak directly to target audiences in a way that moves and motivates them.
Our team of experts has been a part of this evolution. We understand how to craft the most meaningful messages, how to identify the best channels for distribution, and how to spark conversations that increase reach and impact.
Founders & Principals
Prior to forming Ripple Strategies, Shayna Samuels was a freelance reporter for The New York Times and other publications, and Glenn Turner was a tech and finance entrepreneur. But, something was missing; both of us felt we should be doing something more to make the world a better place. It turned out our combined skill sets and passions made us uniquely adept at assessing the needs of mission-driven organizations and companies, and developing cutting-edge communications campaigns to help them succeed. Our business using the media for social good was born.
Joan DassinExecutive Director / Ford Foundation IFP
"At a time when media coverage focuses mostly on conflict and violence, Ripple used their contacts effectively to help IFP spread its positive message about linking higher education and social change. Working closely and effectively with our communications teams, Ripple was able to synthesize a lot of information into clear and appealing press materials. They were great collaborators and helped us set and reach achievable goals for press coverage. Working with Ripple Strategies gave a terrific boost to our media outreach and coverage."
John HorningExecutive Director / WildEarth Guardians
"I appreciate all the help and guidance you’ve provided to us. Our organizational profile and the work of our Climate & Energy program are much higher as a result of your engagement. Thank you."
Margie KellyMedia Relations Director / Campaign for Safe Cosmetics
"Ripple is the best PR firm around! They really helped put the issue of toxic chemicals on the map. Ripple constantly came up with new ideas and creative ways to generate press, while successfully managing the politics of a coalition with nearly 300 groups. They work really hard and don’t stop until they get the results they are looking for."
Ethan NadelmannFormer Executive Director / Drug Policy Alliance
"I have known the founders of Ripple Strategies for a long time, and they continue to surprise and impress me with their ability to raise public awareness about important issues."
Andrew BeharCEO / As You Sow
"Ripple was very easy to work with and coordinated seamlessly with our internal communications staff. They created synergies with us to achieve results far beyond our expectations. Their media strategy complimented our organizational goals and added tremendous momentum to our efforts. We are looking forward to working with them again!"
Jeanne RizzoFormer President & CEO / Breast Cancer Fund
"Thank you to Ripple for generating a media blitz about our study on BPA in food packaging. We were thrilled to be on the front page of the San Francisco Chronicle and on ABC World News with Diane Sawyer. Their team skillfully coordinated multiple stakeholders, helped create excellent background materials and reached out to their long-time press contacts. We are so grateful for the amazing work!"
Shana Ortmanformer U.S. Coordinator / International Campaign for Justice in Bhopal
"Ripple publicized the 20th and 25th anniversaries of the Bhopal chemical disaster, which both received massive amounts of national and international media attention. We are so grateful to them for helping us keep this issue in public awareness."
Jeff GearhartResearch Director / Ecology Center
"Thanks to Ripple Strategies we’ve had over 30 million page views at HealthyStuff.org! They have conducted more than 10 media campaigns on our behalf and each one is more successful than the last."
Saru JayaramanExecutive Director / Restaurant Opportunities Centers United
"Ripple Strategies was tremendously successful in helping us place stories in prominent media outlets such as the Washington Post, CBS Evening News, and many more. They helped us develop a media strategy and then successfully implemented it, with significant impact!"
Jim TurnerChairman of the Board / Citizens For Health
"Ripple Strategies provides powerful communications support for our public and consumer interest campaigns. They offer informed dialogue with constituencies and bring a deep personal commitment to the work they promote."
Michael ShellenbergerPresident / Environmental Progress
"Ripple brings passion, hard work, and acumen to everything they do — you want them on your team."
Beverly ThorpeInternational Director / Clean Production Action
"Clean Production Action has hired Ripple several times to update our materials and release new reports. They are an energetic and positive addition to our team. We always enjoy working with them and are consistently pleased with their results."