New Affordable Housing Partnership
Lack of affordable housing is an urgent problem in our nation. As tens of millions of people face eviction, Ripple is proud to have promoted a new partnership to assist low-income families and communities of color who are being disproportionately impacted by the current affordable housing crisis. Three nonprofit organizations came together with a commitment to raise $1 billion over the next five years to preserve and build approximately 10,000 affordable homes across the country. Working in collaboration with Mission Partners, our PR campaign garnered prominent national attention around this new solution, including: a detailed feature in Bloomberg’s City Lab, interviews with the three nonprofit leaders on The Urban Lab podcast, stories in Yahoo Finance and National Real Estate Investor, plus an op-ed by the team’s principals that we placed in their number one priority outlet, Affordable Housing News, entitled Tackling the Affordable Housing Crisis. This high-profile coverage elevated the public profile of the new partnership, highlighting the innovative aspects of the venture and helping them to maximize their potential impact.