Breathe 11:11 – An Experiment in Spiritual Activism
Ripple was inspired to create more positivity and hope in today’s turbulent world, so we created a global spiritual activism campaign called Breathe 11:11. At the heart is a free app that chimes at 11:11 daily as a reminder to take a deep breath, make a heartfelt wish, and connect with others who are doing the same thing at the same time. It’s a simple, fun and easy practice with a lot of depth. To amplify the campaign we created a website, video and podcast exploring the many magical and mysterious aspects of the 11:11 phenomenon. Our launch on 11/11 was covered by Yoga Journal and Elephant Journal, and most importantly, the app was downloaded by people in 75 countries and the video has been viewed over 30,000 times! This is an ongoing project, so please download the free Breathe 11:11 app if you haven’t already, and spread the word! The more of us there are, the more impact this will have. Together we can create a better world.