Entrepreneur Magazine – 5 Tips for Marketing to Conscious Consumers

This article mentioning Ripple by Rebekah Iliff appeared in Entrepreneur Magazine on November 30, 2015. Original link can be found here. Conscious consumption is on the rise. People are seeking out ways to make better decisions about what to buy, and do-good brands are becoming household names — TOMS, Warby Parker and Ten Thousand Villages, just to name a […]

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Media Bistro – Solutions Media: How to Turn Bad News into Social Good

This article by Ripple Founders Shayna Samuels and Glenn Turner appeared in Media Bistro’s PR Newser on December 3, 2014. Original link can be found here. Climate change. Health epidemics. School shootings. Today’s headlines are filled with tragedy. And while problems sell papers, these negative news pieces do little to create a better world. If […]

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Frank – Why Traditional Media Still Matters

This article by Ripple Founders Shayna Samuels and Glenn Turner appeared in Frank on January 20, 2015. Original link can be found here. A version of this post appears in How to Use the Media for Social Change, a report published by Ripple Strategies. It is no surprise that newspapers are struggling, given the unlimited amount of […]

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Shareable – How to Use the Media for Social Change

This article by Ripple Founders Shayna Samuels and Glenn Turner appeared in Shareable on November 10, 2014. Original link can be found here. You’re passionate about social change and you’ve found a brilliant solution, but how do you let the world know? You could try shouting from your rooftop, but a much more effective tactic […]

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Agency Post – 5 Things Ad Agencies Can Learn From Nonprofit Marketing

This article by Ripple Founders Shayna Samuels and Glenn Turner appeared in Agency Post on November 3, 2014. Original link found here. Marketing budgets vary widely in the business world, but a recent CMO Survey published by the American Marketing Association and Duke University found that the average B2C product business spends 16.3% of sales on […]

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