Since 2003, Ripple has been helping our clients harness the power of the media to achieve their goals and promote the greater good. This isn’t just our job. We genuinely care about our client’s work and their visions for social change. We are relentless about getting the word out – and don’t just generate attention for the sake of it.
Our campaigns inspire action and deliver results – whether it’s helping to pass legislation, raising awareness about important social issues or sparking demand for an innovative, sustainable product.
With the blurring lines between traditional and social media, content marketing, and advertising, today’s media landscape can be intimidating and overwhelming. At the same time, there is tremendous opportunity to speak directly to target audiences in a way that moves and motivates them.
Our team of experts has been a part of this evolution. We understand how to craft the most meaningful messages, how to identify the best channels for distribution, and how to spark conversations that increase reach and impact.
Founders & Principals
Prior to forming Ripple Strategies, Shayna Samuels was a freelance reporter for The New York Times and other publications, and Glenn Turner was a tech and finance entrepreneur -- both riding high in their respective careers in New York City. But, something was missing; both of us felt we should be doing something more to make the world a better place. It turned out our combined skill sets and passions made us uniquely adept at assessing the needs of mission-driven organizations and companies, and developing cutting-edge communications campaigns to help them succeed. Our business using the media for social good was born.
Ben Sanders is a veteran technologist with over 20 years of software development and programming experience. His many skills include ROI-based data analytics solutions, SEO/SEM, app and web development, and digital marketing & advertising strategies. He has previously served as a technology director at JP Morgan-Chase, Ogilvy & Mather, and Omnicom.
Celia is a communications strategist, coach and educator. In the last 25 years Alario has helped spin groundbreaking media campaigns, provided one-on-one coaching for dozens of Communications Directors, trained hundreds of spokespeople and placed thousands of stories about critical social justice and environmental issues in media outlets worldwide.
Deb has been delivering stand-out communications for corporations and non-profits for over 25 years. She has ghost-written major media op-eds, high-profile speeches and executive blogs. Deb most recently served as Director of Corporate Communications for Seattle-based Starbucks, where she led story-telling and reputation management efforts for the company and its senior leadership team.
Janelle is a seasoned environmental health advocate, communications ninja, brand strategist, and social good junkie. For over 15 years, she has been working with groups across the country ranging from progressive brands and nonprofit organizations to school districts and government offices. She was formerly the Chief Communications Officer for Healthy Child Healthy World.
Kassia is a creative who specializes in storytelling for social change. With a background in the nonprofit industry, she combines her knowledge of funding trends, power dynamics, & cultural sensitivities to create content for strategic communications. Through writing, photography, videography and design Kassia supports social impact organizations from Colorado to Kathmandu.
Michael has been working for nearly two decades inside large advertising agencies as well as small design boutiques where he cultivated a distinctive design aesthetic that integrates his study of 3-dimensional objects with his intuitive understanding of object placement within 2-dimensional space. He has worked on projects as varied as exhibition design, print collateral and social media.
Joan DassinExecutive Director / Ford Foundation IFP
"At a time when media coverage focuses mostly on conflict and violence, Ripple used their contacts effectively to help IFP spread its positive message about linking higher education and social change. Working closely and effectively with our communications teams, Ripple was able to synthesize a lot of information into clear and appealing press materials. They were great collaborators and helped us set and reach achievable goals for press coverage. Working with Ripple Strategies gave a terrific boost to our media outreach and coverage."
John HorningExecutive Director / WildEarth Guardians
"I appreciate all the help and guidance you’ve provided to us. Our organizational profile and the work of our Climate & Energy program are much higher as a result of your engagement. Thank you."
Margie KellyMedia Relations Director / Campaign for Safe Cosmetics
"Ripple is the best PR firm around! They really helped put the issue of toxic chemicals on the map. Ripple constantly came up with new ideas and creative ways to generate press, while successfully managing the politics of a coalition with nearly 300 groups. They work really hard and don’t stop until they get the results they are looking for."
Ethan NadelmannExecutive Director / Drug Policy Alliance
"I have known the founders of Ripple Strategies for a long time, and they continue to surprise and impress me with their ability to raise public awareness about important issues."
Andrew BeharCEO / As You Sow
"Ripple was very easy to work with and coordinated seamlessly with our internal communications staff. They created synergies with us to achieve results far beyond our expectations. Their media strategy complimented our organizational goals and added tremendous momentum to our efforts. We are looking forward to working with them again!"
Jeanne RizzoPresident & CEO / Breast Cancer Fund
"Thank you to Ripple for generating a media blitz about our study on BPA in food packaging. We were thrilled to be on the front page of the San Francisco Chronicle and on ABC World News with Diane Sawyer. Their team skillfully coordinated multiple stakeholders, helped create excellent background materials and reached out to their long-time press contacts. We are so grateful for the amazing work!"
Shana Ortmanformer U.S. Coordinator / International Campaign for Justice in Bhopal
"Ripple publicized the 20th and 25th anniversaries of the Bhopal chemical disaster, which both received massive amounts of national and international media attention. We are so grateful to them for helping us keep this issue in public awareness."
Jeff GearhartResearch Director / Ecology Center
"Thanks to Ripple Strategies we’ve had over 30 million page views at HealthyStuff.org! They have conducted more than 10 media campaigns on our behalf and each one is more successful than the last."
Saru JayaramanExecutive Director / Restaurant Opportunities Centers United
"Ripple Strategies was tremendously successful in helping us place stories in prominent media outlets such as the Washington Post, CBS Evening News, and many more. They helped us develop a media strategy and then successfully implemented it, with significant impact!"
Jim TurnerChairman of the Board / Citizens For Health
"Ripple Strategies provides powerful communications support for our public and consumer interest campaigns. They offer informed dialogue with constituencies and bring a deep personal commitment to the work they promote."
Michael ShellenbergerPresident / Breakthrough Institute
"Ripple brings passion, hard work, and acumen to everything they do — you want them on your team."
Beverly ThorpeInternational Director / Clean Production Action
"Clean Production Action has hired Ripple several times to update our materials and release new reports. They are an energetic and positive addition to our team. We always enjoy working with them and are consistently pleased with their results."