Occupy The Courts
Ripple spearheaded the national media campaign for “Occupy the Courts” – a day of action organized by Move to Amend marking the second anniversary of the U.S. Supreme Court’s infamous Citizens United v. Federal Election Commission decision that opened the floodgates to unlimited corporate money in elections. We used social media to get the word out to various Occupy groups about the 130 events taking place at federal courthouses in 47 states. We wrote template press materials and conducted a media training for local organizers, making it as easy as possible for them to conduct their own local outreach. Just a few days before the event we took advantage of New York’s denial to give protesters a permit by encouraging a lawsuit to be filed, and then turning this into its own media campaign, generating dozens of stories in New York – the origin of the Occupy Wall Street movement. Before “Occupy the Courts” even started we had generated stories in the New York Times, Washington Post, Wall St. Journal, Associated Press, Reuters, Huffington Post and many local TV news stations around the country, building anticipation about the national day of action. Finally, we outreached to press in Washington, DC to cover the rally at the U.S. Supreme Court, which was packed with reporters and TV cameras. Our aggressive outreach tactics resulted in more than 1,000 print and online stories plus over 500 more on TV and radio, including Countdown with Keith Olbermann, a mention on Rachel Maddow, coverage on Headline News and too many others to list. All in all, this was one hit big! Citizens United is front and center in public awareness now, and will hopefully be overturned in the near future!
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